Search Engine Optimization (SEO) is a digital marketing service that helps your business increase its online visibility. Search engines all use algorithms to help users find the right service providers and information. Their goal is to optimize the user's search experience so that they can find the best results in the least amount of time.  This means search engines, like Google, put what they see as the most relevant and dependable businesses at the top of the search results.

How do they determine this? They look at a few key factors including, but not limited to:

Is your website easy to use? Search engines prioritize websites that make it easy for users to find the right information. This means they consider factors like website speed, content, and navigation. Furthermore, the search engine algorithms need to be able to read your website and understand how your content is organized. That means the formatting of your titles, meta descriptions, the presence of broken links, and more all affect your ranking. 

WEbsite funcTionality & Readability:

Search engines want to ensure the results they push are reliable and useful. One of the ways they determine this is by domain authority. Domain authority is determined by how often other trusted websites refer back to your website. If your website is frequently referenced by other trusted websites, it helps the search engine see you as an authority in your industry.

Domain authority:

Search engines determine what is relevant based on keywords. For example, if a user types in SEO Services in Little Rock, the search engine is going to pull up websites that mention the same keywords. However, jam-packing keywords is not the answer. They want the information to not just be relevant, but useful. If your business isn't targeting your potential customers' frequently searched keywords, then it is unlikely they will be able to find you.

Relevance: